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May 2009
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Alcan Packaging Capsules has broken new ground with an exceptional creation: Maestro®, an exclusive closure concept, adapted to sparkling wines!
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| The Champagne Duval-Leroy, always keen to show at its best, with its cuvee Clos des Bouveries Vintage 2004, unveils the exclusive opening system Maestro®, specifically adapted to champagne, retaining the symbolic popping sound on opening! |
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When progress becomes evidence …
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| Alcan Packaging Capsules was keen to find a reliable alternative closure, manufactured to precise specifications, which addressed the specific requirements of Champagne. Using its expertise and reputation in the wine world, Alcan has invented a new opening system- MAESTRO®! |
| In a constantly evolving market, MAESTRO ® is an innovative concept, offering easy opening, no risk of cork taint, ensuring consumer satisfaction and confidence, whilst preserving that symbolic popping sound! |
Maestro in figures |
- 3 years of research and development |
| - 1 million euros invested in research and development so far |
| - The total market for Champagne represents 332 million bottles (2008 figures) |
| A tailor-made concept |
| Maestro® leads the world of sparkling wines into a new era, whilst respecting the requirements and traditions so precious to the world of Champagne. With this major innovation, Alcan Packaging Capsules has provided Champagne Houses with an opportunity to present the consumer with a practical, innovative opening system endowed with innumerable decoration options. |
| In this way, Maestro® gets closer to the world of the designer. It can be “dressed” in a multitude of materials (leather and fabrics…), and offers a range of decoration options, limited only by imagination, for packaging the greatest Champagnes. |
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Duval Leroy, a creator “par excellence” |
| The Champagne Duval-Leroy, in keeping with its reputation as a trail-blazer, has chosen to be the first to use the Maestro® concept as the closure for its very beautiful cuvee Clos des Bouveries Vintage 2004 adorned with new packaging! This Champagne, with an exceptional mineral character, reflects the perfectionism and elegance that the last remaining independent, family-owned House brings to its creations and offers to its customers, a champagne which combines pleasure, authenticity and innovation. |
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The Duval-Leroy open-minded spirit |
| The Champagne Duval-Leroy has always been able to link heritage with modernity and became the first ISO 9002-certified company. In parallel, Duval-Leroy has integrated the protection of the environment into the management of its vineyards with the development of a precise scheme of viticulture. |
| Carol Duval-Leroy, president of Duval Leroy Champagne, whose “avant-garde” spirit no longer needs to be demonstrated, has chosen to associate the cuvee Clos des Bouveries Vintage 2004 with the first alternative opening process to the cork, Maestro ®, made by Alcan Packaging Capsules. |
| “The closure issue is of crucial importance for the Champagne region, and to open the debate by proposing this Maestro system ® on a cuvee coming from the House’s oldest vineyard parcel, indeed sums up the links between heritage and innovation conveyed by the family of Duval-Leroy since 1859 " explains Carol Duval-Leroy. |
| Our sustainable development policy at Alcan Packaging Capsules |
| Alcan Packaging Capsules is making a daily commitment to better environmental practices in order to protect and promote the environment, health and safety. Alcan Packaging is today a recognized leader in the field of sustainable development, based on the most stringent international standards. Each of its production sites around the world is ISO 14001 and OHSAS 18001 certified. |
| What is Alcan Packaging Capsules? |
| Alcan Packaging Capsules is a worldwide leader in the manufacture of screw top capsules and closures for the wine, alcohol and spirits market. It operates seven production units in France (33, 71, 51) and around the world (Canada, the United States, Australia, Chile). These facilities employ 900 workers and generated sales of $196 million in 2008. |
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Acknowledged today as the standard of excellence in screw closures for wines, Alcan Packaging Closures offers a complete line of wine caps, using a wide variety of printing and finishing processes that consistently respond to its clients' needs in terms of quality and service.
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| Alcan Packaging Capsules is part of Alcan Packaging – Food Europe which is the European leader in flexible packaging for the food and beverages market. Alcan Packaging - Food Europe registered sales of $US 2.4 billion in 2007. It operates 31 plants in 18 countries and employs 6,500 people. |
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Alcan Packaging is a world leader in value-added specialty packaging. It delivers multi-materials and innovative solutions to customers around the world for the food, pharmaceutical, beauty and tobacco markets. Alcan Packaging is headquartered in Paris, France, with 131 facilities and 29,000 employees in 31 countries, it generated US$6.5 billion revenues in 2008. For more information, please visit www.alcanpackaging.com.
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Press Contacts
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| Champagne Duval Leroy – Noémie Ravel d’Estienne |
| Tel : 01 40 67 21 29 – 06 17 13 41 04 |
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| Alcan Packaging Capsules – Isabelle Millart Maguer |
| Tel : 01 57 00 36 09 |
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| Alcan Packaging Food Europe – Marie Bérard |
| Tel: : +33 1 57 00 25 49 |
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