Alcan Packaging Food Europe develop Carambar's latest look Print E-mail
August 2009

Cadbury, the confectionery market leader in France and Alcan Packaging Food Europe launch a new sharing-pack. The Carambar range has been expanded with the addition of Carambar Cub’s; smooth bite-sized pieces.

The new sharing pack comes in two designs; Chocolate covered Carambar and Praline flavour Carambar. The new range was developed for the growing demand in share at home packs. Alcan Packaging developed the attractive Gravure printed, reel fed pouches. The modern and fun pack designs reflect the qualities of the product, whilst the pouch maintains the product integrity.

“Alcan Packaging Food Europe is delighted to be the chosen supplier for the Cadbury Cub’s carambar pouch 2.jpgrange. We enjoy a long term relationship with Cadbury France and the addition of the Carambar Cub’s range further strengthens our packaging partnership” said Michael Robinson, Key Account Manager, Alcan Packaging.

The reel fed pouches are manufactured by Alcan Packaging Food Europe’s Dublin plant and the finished product is widely available in supermarkets throughout France.

Alcan Packaging – Food Europe is the European leader in flexible packaging for the food and beverages market. Alcan Packaging - Food Europe registered sales of $US2.4 billion in 2008. It operates 31 plants in 18 countries and employs 6,500 people.

Alcan Packaging is a world leader in value-added specialty packaging ranking No. 1 in flexible food, pharmaceutical, beauty and tobacco packaging, and delivering innovative solutions using plastics, engineered film, aluminium, paper, paperboard and glass to customers around the world. Alcan Packaging is headquartered in Paris, France, with 131 facilities and 29,000 employees in 31 countries, it generated US$6,5 billion revenues in 2008. Alcan Packaging is a business unit of Rio Tinto Alcan.

 

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