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Ore-Ida® Steam N' Mash™ brand heats up microwave packaging category |
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| Chicago, Ill. - The Ore-Ida potato innovators are expecting the mash-up of a classic potato side dish with consumer convenience features to produce big results in the marketplace. |
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| Ore-Ida, part of the Heinz global family of leading branded products, announces the launch of STEAM N' MASH™ mashed potatoes in four varieties including Cut Russet, Garlic Seasoned, Three Cheese and Sweet Potatoes. The new line of frozen potato products allows for quick microwave cooking to meet consumer needs for convenient meal solutions with limited preparation time. The launch capitalizes on the tremendous growth in steam-in-bag packaging in the frozen food category. |
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| Produced by Alcan Packaging, the stand-up pouch features a proprietary laminated structure with in-register laser venting to create a microwaveable bag that stands up to the higher heat levels attained in the cooking process. |
| The high-impact pouch billboards the brand and product image in 10-color flexographic reverse printing. |
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| Alcan Packaging is a world leader in value-added specialty packaging. It delivers innovative multi-material solutions to customers around the world for the food, pharmaceutical, beauty and tobacco markets. With 129 facilities and 30,000 employees in 31 countries, it generated US$6.2 billion revenues in 2007. For more information, visit www.alcanpackaging.com. |
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| About Rio Tinto |
| Rio Tinto is a leading international mining group headquartered in the UK, combining Rio Tinto plc, a London and NYSE listed company, and Rio Tinto Limited, which is listed on the Australian Securities Exchange. |
| Rio Tinto's business is finding, mining, and processing mineral resources. Major products are aluminium, copper, diamonds, energy (coal and uranium), gold, industrial minerals (borax, titanium dioxide, salt, talc) and iron ore. |
| Activities span the world but are strongly represented in Australia and North America with significant businesses in South America, Asia, Europe and southern Africa. |
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